Positioning Lessons from Maggi
Maggi at launch (80's) was targeted to working women. It was positioned as a meal replacement for busy women. Nestle failed in this attempt as this was a big behaviour change for people
Why do washing machines have a window?
The front-loading washing machine at my home has a window but the top-loading machine at my in-laws doesn’t have any see-through panel.
What’s the advantage of the see-through panel in front-loading
Replacement or Enhancement?
I remember some of my friends from the manufacturing industry who were doing daily health checks for machinery. It was a standard routine to look at the gauge and feed it into the
Is Amazon stealing strategies from AWS?
Want computing power, use EC2
Want storage, use S3
Want a database, use RDS
AWS is a platform that enables customers (Netflix, LinkedIn, Twitch), you can buy services like ingredients and make your
Dotcom bubble v2 ft. web3-blockchain
It's funny how the whole premise of blockchain-based web3 is on criticising the web2 structure and yet in crisis, it exposes how it's all web2 just wearing cool clothes.
Govt may declare the